Every engagement starts with a discovery sprint.
Before anything is built, we map how your go-to-market stack actually works and find where two or three changes would give the most leverage. You leave with a plan you can run the next day.
What we build
- Account research agents
- Agents that read the open web and your own records, then write the account brief a rep would have spent an hour assembling.
- Enrichment waterfalls
- Provider chains that fill each field from the source that actually has it, measured field by field, so no paid lookup is spent on a known miss.
- Scoring and routing
- Typed judgments that tier accounts and route leads, with a confidence on every call so the uncertain ones reach a person instead of a queue.
- Change monitors
- Poll, diff, digest: watch a source that moves, keep the state, and send the people who care only what changed.
- Outbound infrastructure
- Sending domains, mailboxes and sequencer plumbing, set up so deliverability is measured rather than hoped for.
- CRM data hygiene
- Dedupe, normalize and backfill, so every system above the CRM works from records that are true.
How we work
- Inside your stack.
- We build in the tools you already run, Salesforce, HubSpot and Attio among them, so the work lands where your team already looks.
- Systems, not slides.
- The deliverable runs. Documentation comes with it; a deck never stands in for it.
- Weeks, not quarters.
- Scoped to something that runs in weeks, then extended from what it measured.
What we value
Systems Thinking
Consider the whole system. We look at the data, decisions, incentives, and people around the work—not just the technology.
Product Thinking
Useful, usable, valuable, and viable beats novel. We build for use, not just launch. The test is whether the team trusts it, uses it, and gets a better result.
Candor over Comfort
We say what’s working, what isn’t, and what the tradeoffs are—even when the answer is to build less.
Simplicity Takes Work
We make the complex understandable and the solution as simple as the problem allows. No extra steps, tools, or architecture without a reason.
After the sprint
What follows is a fixed-scope project or a monthly retainer, scoped from a mutually prioritized roadmap and priced then. The sprint also repeats: after a major system change, when the market shifts, or as a quarterly check on the stack.
New work comes to us by referral.
If someone sent you, write to us and tell us who.
hello@griffinalpha.com